Better Video Marketing Is Waiting For You

Video marketing is a strategy that offers amazing potential for anyone interested in learning its ins and outs. The key, however, is a willingness to study the methods that have showed themselves to be successful for others as well as those that have been flops. Review the advice that follows, and you will be an expert on the subject in short order.

Use videos to keep in touch with customers and other people who are interested in your business. You can ask for questions or comments and respond to these in short videos. If you need to generate some interest, give people a chance to win a free product if they send you a question.




You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.

People love competition, which is why holding a video contest is such a great marketing strategy. Ask viewers to create their own videos and then have everyone vote on them. This will help drive viewers to your site and energize them by giving them a chance to win something.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don't forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don't go overboard since it can affect your page loading time.

Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.

Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.


Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.

When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.

If you don't have a website, or can't handle streaming your video, consider Podbean.com. They'll syndicate your video out through iTunes so that anyone can view your video on any Apple device. You can also link to them through your site so other devices can see the video around the world.

A good video marketing tip is to just go for it and leave your reservations at the door. You might have put off video marketing because you're too shy or feel you lack a presence. It doesn't matter if you're shy, all you really need is solid material and your video will be effective.

It can be difficult to know what the topic of your video should be. One of the best ways to determine what will be successful is by looking at what others have done. How-to videos, commentary on current events, and interviews with those "in the know" are all topics that have proven interesting to web users.

One of the tried and true techniques to video marketing is to use cliffhangers. They have been used in television from the very beginning and are always effective. This will keep your viewers engaged and have them anticipating your next video to answer the questions raised in the first video.

To make video marketing easy try a video blog. In this type video you will be able to share what you are thinking about or working on every day. For example, if your business sells cooking supplies, you could make a video of a recipe, a how-to video on using one of your products or cooking tips.

As you can see, implementing online videos is not all that hard, as long as you have the proper advice on how to do so. Make http://www.huffingtonpost.com/alex-ivanovs/insights-on-video-marketi_b_11970194.html of the advice you have read here, and soon, you'll have numerous videos for promoting your business. This will lead to many more customers and much larger profits.

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